The challenge
Launch a new market and 3PL while keeping fulfilment operations, customer experience, team change, and product work grounded in the real world.
The response
Travel to New Zealand to open a new 3PL and local Shopify market, lead the social, customer-service, and creative teams through a 2025 office move, and take a signature perfume bottle from Fusion concept to a production-ready form.
The outcome
A connected approach to market launch, operational delivery, people, and product. The perfume bottle is described only as a production-ready design while its IP details are confirmed.